Photo Credit: W Magazine

Photo Credit: W Magazine

With all that Nazarian’s got going on, we’re not sure why Speidi(Spencer Pratt and Heidi Montag) has somehow gained the reigns in branding for his company: SBE.

Being on The Hills means free advertising, sure… but even McCan’t  moved on from these two attention-whores.

We just don’t see how exclusive and luxury – which are Nazarian’s core asthetique elements – can be equated with ess-peidi. Lose the losers agha.

Skip to the 2:14 mark to watch “the Emperor of Cool” himself: Sam Nazarian, founder of Sammy Boy Entertainment (SBE) and ruler of the LA restaurant and lounge scene, dish about his new ventures with Starwood hotels, famed Spaniard and DC Chef: Jose Andres, and more.