Credit: Hushidar Mortezaie for Michael and Hushi

Are you ready to be the next “big voice” in fashion?

Generate Productions, United Entertainment Group and Doron Ofir Casting, in conjunction with, officially confirm and announce the search for the next trendsetting fashion guru.

The new docu-series, North of Madison, will offer “the unprecedented opportunity to document your life and personal world as one of NY’s most creative voices, minds and points of view.”

Working with the online destination for all things style in an authentic TV series, you will define to audiences what it really means to be “en vogue.”

“We’ve seen the fashion competition shows and the stylized reality soap operas… it’s time we see the reality of what it truly means to be current, edgy and on the fore-front of trendsetting style. What it takes to get there is one thing. What it takes to stay there is another” says Doron Ofir.

Those between the ages of 21 and 28 who express their love and hate for current trends via any legitimate outlet and are interested in applying to be a part of this series can apply online at or email their Name, Phone, Photo and a Short Bio to:

Interviews will be held with selected candidates the first week of November in New York City.